Osteostrong, offered by Tony Robbins, offers tools to reverse osteoporosis

Once a week, Elissa Stein, a partial look at the 60 -year -old rose reading, is in a FlatIRON studio in New York, pushing and pulling against machines that sought to press his bones and reverse the diagnosis of osteoporosis he received shortly after his birthday.

“It was scary, because I do all the things you should do: I work, I eat well, I don’t drink or smoke,” he said. Stein, who fought with eating disorder at the age of twenty and thirty, had never been told that his medical history made him more likely to develop osteoporosis, a condition accelerated by the loss of estrogen that protect bones in menopause. Stein is in good company: between 20% and 25% of women in postmenopause in the United States have osteoporosis, according to the National Osteoporosis Foundation and the CDC.

Stein focused intensely on strengthening his bones. He began taking the drug of Bone Fosamax density, using hormonal replacement therapy and raising heavy weights. A Google search took it to the advanced FlatIRON of Osteostrong, where Stein works with a very short gusts coach (about 10 seconds) of effort on the machines aimed at the upper body, the lower body, the nucleus and the spine.

According to Osteostrong’s founder and CEO, Kyle Zagrodzky work, creating “osteogenic load”, applying a sufficient amount of pressure to the bones to stimulate osteoblast cells that help build new bones.

“The computer screen of each device shows the member the force they produce in real time,” he says. After each session, users receive an email report that shows their strength per session and over time.

Founded in 2012, the company is run as a franchise, with 206 centers from 14 countries.

Most insurance do not cover the service, although this begins to change.

United Health Care’s OPTUM program now includes some Osteostrong Base members, a profit that uses approximately 4,000 members.

The FlatIRON Center charges a monthly $ 289 membership, about $ 72 per session, which is performed one by one. Another $ 250 buy 10 sessions with popular biohacking devices: standard boots, red light therapy, a biocharger machine and a PEMF mat, devices that Zagrodzky says that they benefit cell health by helping microcirculation.

Unlike a traditional medical center or a physical therapy clinic, Osteostrong has a commercially commercial sensation, with a little evaluations of Tony Robbins.

Medical professionals say that separate tricks, machines can be effective, especially when combined with other weight and more severe cases, with recipe drugs such as Fosamax or uniformity.

“The concept is solid; it makes sense and it should work. It is difficult to evaluate objectively because we have no studies,” says Dr. Sarah Fishman, an endocrinologist who has done some sessions at Osteostrong. “They do not provide data on certain biomarkers, but they have studies with bone density explorations. He owns, so we do not have so many data to make a complete evaluation.”

He is a frustrating family for women menopauses, says Stein, author of the book “Flow: The cultural history of menstruation.”

“It’s hard to know what is valid,” he says. “I feel like an experiment, because there are many things available, but there are very few tips based on testing.”

Stein, meanwhile, says he enjoys his weekly sessions and hopes that he, combined with his other exercise, medical and dietary interventions, will achieve positive results.

“In the end, I just want my bones to be stronger, but I get there,” he says. “If you need all these different things to do it, I would rather be so afraid to fall.”